Ali Jafri - Director, New Business Development; Client Liaison, Semiotics

Going back to the turn the of the century, Ali emerged as a communication artist with a penchant for semiotics! He combines his creative experiences from the toy industry, as a business owner, and in television as a commercial producer.

Starting out in the Dot-Com Boom with IPIX producing virtual tours, Ali has ventured through the colourful creative industry wearing many “hats”. His wealth of experience reflects the versatility of his skill set. His experience has taught him the importance of communication and the role of ’creative’ in the marketing scope. Ali has successfully lead many projects involving TV, video, music, photography, graphics, marketing communications and public relations. Addicted to the creative process, evoking a response is what he likes to do. It all comes back to communication, expression and meaning. It's why he loves applied semiotics!